You own and operate a brokerage firm. Your business relies heavily on your knowledge of Forex stocks and trading techniques.
If you’re dishing out trading tips that are low-performing or high-risk, then you’ll quickly lose clients. And the same thing holds true in digital marketing.
Without a proper strategy, your site will waste away in the depths of the search engine results pages (SERPs). Likely, you don’t have the knowledge to ensure your site stays at the top, which is why it’s imperative to hire a digital marketing expert.
In doing so, you can ensure your site continues bringing in relevant traffic that converts into paying customers.
But if you’re still reluctant to hire a digital marketing expert, then watch out for these red flags.
1. Marketing On Your Own Takes You Away from Brokering
You’re an expert in brokering. Why should you waste hours per day doing the work a digital marketing expert should be doing?
If you find yourself doing more SEO work than helping your clients, then this is an issue. Consider getting a professional on board who can handle your online marketing for you.
2. You Don’t Stay Abreast of SEO Rules
In case you haven’t noticed, a lot of websites receive penalties when new Google algorithm updates roll out. If you’re not aware of when SEO rules change, then you risk losing your spot in the SERPs.
And in many cases, this can happen overnight. In order to regain your position, you have to act quickly. However, if keeping up with SEO changes isn’t on your to-do list then hire a digital marketing expert.
3. Your Social Media Followers Aren’t Your Target Customer
You understand that a lot of your clients use social media. And you may have even created profiles and pages on some platforms. Yet, the followers you receive aren’t from your target audience.
If you can’t find out why your social media marketing strategy is drawing the wrong crowd, then it’s time to speak with a professional marketer.
4. Your PPC Campaigns Are Ineffective
You have SEO, social media marketing and now you have paid advertising. Pay-per-click ads are a key way to build up your traffic quickly. But this is only possible when your strategy is well-researched.
This includes selecting the right keywords and split testing your ad copy. Again, if you don’t have the expertise or time, then bring aboard someone who does.
Search engine marketing is a beneficial tool whether you’re across seas like Rubix FX trading or in the states.
5. The ROI of Your Marketing is a Mystery
In the world of day trading, it’s all about getting a return on investment. And the same goes for your digital marketing. However, if you’re clueless about how to gauge the effectiveness and ROI of your campaigns, then you’ve already failed.
It’s important to keep a close eye on whether your marketing strategies are earning a return. Otherwise, you’ll quickly run through your marketing budget and have nothing to show for it.